Automobili Lamborghini takes part in the 18th edition of the Autostyle Design Competition

Exchanges of ideas and creativity between the world’s leading car design centers

Sant’Agata Bolognese, November 25, 2021.

Automobili Lamborghini is participating in the Autostyle Design Competition for the tenth year in a row, now in its 18th edition. The Huracán STO and the latest Countach LPI 800-4 design outputs are being brought with the brand. This year, organizer Berman S.p.A. and its partners have launched a fully digital version of the event, which can be found at the following website.

Mitja Borkert, Head of Design at Automobili Lamborghini was one of the first to support the idea of a move online, stating: 

“The Berman Autostyle event is of considerable importance to the Lamborghini Centro Stile – not only because of its fantastic content, but above all because in the world of car design, it represents an Italian institution on an international level.

Industry professionals, the largest automotive brands and young, talented designers come together to share opinions, to talk about the automotive sector, and, more generally, to share insights and experiences.”

This event, especially for our Centro Stile, is a wonderful opportunity to illustrate the strength and power of our Design DNA, the unmistakable characteristic traits that have shaped our history and which will guide Automobili Lamborghini in facing future challenges. All this exists because of the foresight and commitment of Roberto Artioli, champion of good design, and all those who, like him, live for and are passionate about it. Roberto is not only a great friend to me and my team who has been welcoming us to his event for years – above all, he is a linchpin in the car design industry.”

Autostyle Design Competition – Berman S.p.A

The Autostyle Design Competition is one of the industry’s most important events, bringing together designers from the world’s best international vehicle design institutes to share their visions. Professor Roberto Artioli, President of Berman S.p.A, an Italian firm that produces OEM parts for some of the world’s largest car manufacturers, came up with the concept in 2004.

Video: Autostyle Design Competition

The first seventeen editions were held in villas in the area around the Italian city of Mantua, where the various design centers of the major companies in the sector presented new vehicles or prototypes to an audience made up of professional designers, students or simply car design enthusiasts.

At the end of the event, a panel comprising Heads of Design present awards to twelve students participating in the Autostyle Design Competition. Thanks to this opportunity, some of the previous winners have secured significant positions with car manufacturers.

Advertise

Leave a Comment