Nissan has unveiled its Ambition 2030 vision for empowering mobility and beyond

YOKOHAMA, Japan, November 29, 2021

  • To accelerate electrification ambitions with a 2 trillion yen investment over the next five years.
  • To launch 23 exciting new electrified vehicles, including 15 new EVs, with a goal of reaching a 50 percent electrification mix by fiscal year 2030.
  • ASSB will be implemented in fiscal year 2028.

Nissan Motor Co., Ltd. announced Nissan Ambition 2030, the company’s new long-term goal for empowering mobility and beyond, today. Nissan aspires to be a truly sustainable corporation, driving towards a cleaner, safer, and more inclusive society by responding to important environmental, societal, and customer concerns.

Video: Nissan Ambition 2030: a roadmap of what’s to come

With this vision, Nissan aims to generate strategic value by empowering journeys that provide customers with more confident, interesting, and integrated experiences, as well as to enable society to establish a smart ecosystem with integrated mobility through collaborations.

Nissan Chill Out cars
Image: Next-generation Crossover EV Concept: Nissan Chill-Out

Nissan will deliver innovative, electric vehicles and technical advances over the next 10 years while expanding its global operations. The vision contributes to Nissan’s objective of becoming carbon neutral throughout the life cycle of its goods by fiscal year 2050.

Nissan CEO Makoto Uchida stated:

“The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities.”

“We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Image: Nissan Surf-Out concept

Accelerating electrified mobility through an array of choices and experiences

Nissan, as an early adopter of electric vehicles (EVs), has democratised EVs and invested in charging infrastructure and energy management. By putting electrification at the heart of the business’s long-term strategy, Nissan Ambition 2030, the firm wants to accelerate the electrification of its vehicle range and rate of technological innovation over the next five years with investments totaling 2 trillion yen.

Nissan Hang-Out concept EV Cars
Image: Nissan Hang-Out concept

Based on customer demand for a varied variety of exciting vehicles, Nissan will introduce 23 new electrified models, including 15 new EVs, by fiscal year 2030, with the goal of achieving a global electrification mix of more than 50% across the Nissan and INFINITI brands.

Nissan expects to improve its electrification sales mix across major markets by fiscal year 2026 by introducing 20 new EV and e-POWER equipped models over the next five years, including:

• Europe by more than 75% of sales
• Japan by more than 55% of sales
• China by more than 40% of sales.
• The United States by 40% of EV sales in fiscal year 2030.

“We are proud of our long track record of innovation, and of our role in delivering the EV revolution.”

“With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world,” said Nissan COO Ashwani Gupta.

Nissan today also introduced three new concept cars that offer enhanced experiences through smart technology packaging, representing the next step of the company’s electric future.

These designs demonstrate the exciting possibilities that Nissan aspires to bring across a diverse spectrum of new sophisticated cars and ecosystems.

Nissan’s website has more information on these interesting concept cars.

Increasing accessibility and innovation in mobility

Nissan’s goal is to increase access to safe and enjoyable mobility. Nissan will continue to enhance its lithium-ion battery technologies and introduce cobalt-free technology in order to reduce costs by 65 percent by fiscal year 2028.

Nissan plans to deploy an electric vehicle (EV) powered by its patented all-solid-state batteries (ASSB) by fiscal year 2028, with a pilot facility in Yokohama ready as early as fiscal year 2024. Nissan will be able to expand its EV offers across segments and provide more dynamic performance with the introduction of groundbreaking ASSB.

ASSBs will make EVs more efficient and accessible by cutting charging time in half. Furthermore, Nissan anticipates ASSB to reduce the cost of battery packs to $75 per kWh by fiscal year 2028, with the goal of lowering it even further to $65 per kWh in the future to reach cost parity between EV and gasoline vehicles.

Nissan intends to build a global battery supply chain in order to satisfy rising customer car demand and support the growing number of EVs on the road. Nissan plans to boost its global battery production capacity to 52 GWh by fiscal year 2026, and 130 GWh by fiscal year 2030, in collaboration with its partners.

Nissan Ambition 2030 aims to spread the benefits of mobility to more customers by introducing sophisticated driver-assistance and intelligence technologies. These collaborative initiatives will also help Nissan’s ongoing attempts to build new mobility services and collaborations.

Nissan EV Technology Vision

Global ecosystem for mobility and beyond

Nissan will localise manufacture and sourcing in addition to upgrading technologies to make EVs more competitive. Nissan will expand its unique EV Hub idea, EV36Zero, which debuted in the United Kingdom, to key countries including as Japan, China, and the United States. The EV36Zero is a fully integrated manufacturing and service ecosystem that connects mobility and energy management in order to achieve carbon neutrality.

Nissan will continue to prioritise the sustainability of vehicle batteries based on its decade of repurposing and recycling knowledge with 4R Energy. The firm plans to extend its battery reconditioning operations outside of Japan by opening new locations in Europe in fiscal year 2022 and in the United States in fiscal year 2025.

Nissan’s infrastructure refurbishment will help to promote a circular economy in energy management, and the corporation hopes to fully commercialise its vehicle-to-everything and home battery systems by the mid-2020s. Furthermore, by 2026, the corporation plans to invest up to 20 billion yen in charging infrastructure.

Nissan wants to add more than 3,000 individuals in advanced research and development internationally as it accelerates its pace of mobility innovation, while also continuing to upskill its present staff. The corporation will also leverage Alliance collaboration to achieve cost savings and shared expertise in areas like as carbon-neutral technologies, electrification, software, and services.

Beyond the Nissan NEXT transformation plan, the corporation will be able to sustain its business in the long run, with a consolidated operating profit margin of more than 5%.


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